The Story Behind Nordenbeauty.
At Nordenbeauty, we believe great skin shouldn’t feel complicated, overwhelming, or out of reach. Since 2021, our mission has been simple: create high-quality self-care tools that help real people feel good in their own skin — every single day.
What began as a small idea between two founders has grown into a European beauty brand trusted by over 40,000 customers. Our exfoliating gloves are known for their ability to visibly smooth, soften, and renew the skin — naturally, gently, and without fuss. From ingrown hairs and dryness to rough texture and old self-tan, we’re here to help you reveal skin that feels fresh, comfortable, and truly cared for.
We’re proud to build products that deliver results without shortcuts, noise, or unnecessary steps. Just honest, effective skincare tools that support confidence and daily wellbeing.
– Mariliis and Kert, founders of Nordenbeauty
Meet the Founders
Mariliis - The Beauty Expert. With 14 years of experience in the beauty industry, Mariliis has spent her entire career listening to women, studying their needs, and understanding the gap between what the beauty world promises… and what women actually want and need. After years of trying countless products herself, she realised that the most transformative solutions are often the simplest ones. When she discovered the power of traditional exfoliating gloves, she knew immediately that this was something worth sharing. Her vision for Nordenbeauty has always been clear: create tools that work, feel good to use, and support confidence from the inside out.
Kert - The Visionary Kert is the driving force who turns ideas into reality. A natural communicator and problem-solver, he ensures that everything behind the scenes runs smoothly - from operations to customer experience. He believes skincare should be approachable, trustworthy, and rooted in real value. That belief guides the way Nordenbeauty develops products, supports its community, and grows as a brand.
Where Mariliis brings beauty industry expertise, Kert brings direction, innovation, and momentum. Together, they create a balance that keeps Nordenbeauty moving forward with purpose and clarity. Their expertise shapes everything - from the quality of the products to the user experience - ensuring every product delivers results you can genuinely feel.